2nd Annual Kaiser Permanente AD UP Hawaii

Register

Non-Profit Workshops

Marketing Professionals

About AD UP Hawaii

What?

Team based marketing campaign development competition with full day workshops for non-profits and fun parties.

When?

Oct 15 @ 6 pm; Location: Fresh Cafe Downtown
Oct 17 @ 8:30am – 6:00pm (presentations at 4:00pm)

Where?

The BoxJelly
307 Kamani St, Honolulu, HI 96813

Who?

Marketing professionals, non-profit execs and tech/social media gurus.

Why?

Consistently, Hawaii non-profits rank Fundraising and Marketing as their top 2 needs. We’re bringing the best marketing professionals in Hawaii together to provide education and actionable marketing campaigns to the non-profits, assisting in both those needs.

Wow!

Make new friends, learn new skills and make a difference in our community.

What?
Hawaii’s marketing, advertising, public relations, social media, videographers and artists of all kinds coming together to help our community. The pros form “mini agency teams” and prepare marketing campaigns for pre-selected non-profit organizations. Teams get the challenge of completing their campaign and pitch prep in an intense 9-hour period. The non-profit groups will also get a day of workshops focused on a variety of marketing and technology skills. The AD UP winner will be selected by a mixed panel of judges. The award will include a perpetual trophy, press releases, social media posts from KOKUA.ORG and bragging rights for a year…all while helping our community. Join us!

When/Where?
Oct 15 @ 6 pm; Location: Fresh Cafe Downtown
Oct 17 @ 8:30am – 6:00pm (presentations at 4:00pm). After party begins immediately following the event (approx. 7pm – 9pm).

Who?
Advertising, marketing, design, tech and other professionals are wanted to join in the team effort to create an executable marketing campaign in one day for a Hawaii 501c3 non-profit organization. We also are calling non-profit executive directors and their marketing staff to participate.

Why?
Consistently, Hawaii non-profits rank Fundraising and Marketing as their top 2 needs. We’re bringing the best marketing professionals in Hawaii together to provide education and actionable marketing campaigns to the non-profits, assisting in both those needs.

Does it cost anything?
There is no cost for marketing professionals participating on a team. Teams will also be provided light pupus at the mixer and lunch on the day of the event.There will be a costfor the non-profit workshops occurring on Oct 17. More details to come.

What is Kokua.org?
We are a community of local leaders from across different industries that come together a few times per year to build relationships, solve problems and network to help each other and the community at large. We also spin out efforts like AD UP Hawaii, Kokua Legal (help match non-profits with pro bono attorneys for small engagements) and help develop corporate volunteer and philanthropy programs. Kokua.org welcomes people with a giving heart and attitude who are looking to make Hawaii a better place. For more information visit www.kokua.org.

Non Profits

Learn from industry professionals about marketing, branding, social media, and advertising at our non-profit workshops open to all.

Branding Workshop: Your Brand and Your Story
Social Media Workshop: Social Media Demystified
How to Promote Your Non-Profit to the Media

Good Beginnings Alliance got so many great marketing ideas from our AD UP team! It was awesome to have access to the type of talent that non-profits often can’t afford.
Deborah Zysman, Executive Director, Good Beginnings Alliance
I cannot say enough about the success of our participation in AD UP. We would do it again in a heartbeat!
Donna Blanchard, Managing Director Kumu Kahua Theatre
AD UP was a great experience for Honolulu Habitat. We were able to develop our 2015 marketing plan with advertising professionals by our side and use their expertise.
Jim Murphy, Executive Director, Honolulu Habitat for Humanity

Good Beginnings Alliance got so many great marketing ideas from our AD UP team! It was awesome to have access to the type of talent that non-profits often can’t afford.
Deborah Zysman, Executive Director, Good Beginnings Alliance
I cannot say enough about the success of our participation in AD UP. We would do it again in a heartbeat!
Donna Blanchard, Managing Director Kumu Kahua Theatre
AD UP was a great experience for Honolulu Habitat. We were able to develop our 2015 marketing plan with advertising professionals by our side and use their expertise.
Jim Murphy, Executive Director, Honolulu Habitat for Humanity

Professionals

Join peers and mentors alike to network, have fun, and collaborate in an exciting environment all for the benefit of our non-profits! Please register below! If you have any questions, shoot us an email at info@aduphawaii.com.

Judges

AJ Halagao

Director, Corporate & Community Advancement, Hawaiian Electric Industries (HEI)

Joy Barua

Director of Community Benefit & Health Policy, Kaiser Permanente

Chris Dods

Executive Vice President Marketing Communications, First Hawaiian Bank

Nicole Velasco

Executive Director, Office of Economic Development at City and County of Honolulu

Michelle Bartell

Corporate Communications & Community Advancement Manager, American Savings Bank

Nick Dinsmoor

Vice President of Marketing, ProService Hawaii

ADUP Workshops 2015

October 17th at The Box Jelly

We’re bringing the best marketing professionals in Hawaii together to share the inside secrets of marketing a non-profit organization. Learn about the basics of design and branding, social media and getting the word out through traditional media outlets. Lunch will also be provided along with networking and admission to the team presentations and the after party. This is the best investment you can make in yourself and non profit organization!!!

This year’s workshop theme is based upon how you can know your story, then publish and share your story, and finally pitch your story to be covered by the media. We have 3 amazing workshops lined up:

Workshop 1: Your Brand and Your Story

10am – 11:30am

Join one of the most sought after branding experts in the world for a brand lesson focused on non profit organizations. Bernard Uy is the Co-Founder and Creative Director at Wall to Wall Studios and will be teaching this workshop. Wall to Wall Studios has offices in both Chicago and Hawaii and has created campaigns for Carnegie Mellon University, AccesSurf, ACLU, American Heart Association and many more. www.walltowall.com

Get to see the approach seasoned branding experts take when dissecting a brand and discerning the creative process. Go through case studies and do some exercises to

Learn the basics of branding and marketing from one of Hawaii’s seasoned advertising executives. Your brand is more than just a logo and a tagline: Bernard will cover how you can understand your brand niche, brand voice, and stand out from the crowd.

Speaker:
Bernard Uy
Co-Founder and Creative Director of Wall-to-Wall Studios, A Brand Design Agency

About Bernard

Brooklyn-born, Honolulu-raised and Pittsburgh-educated from Carnegie Mellon, Bernard co-founded Wall-to-Wall Studios in PIttsburgh, PA in 1992 and in 2005 returned home to launch the second office in Honolulu. The agency specializes in growing brands through an integrated approach to design and advertising, collaborating with local and national clients in the arts, education, real estate, development, retail and technology. Wall-to-Wall Studios’ branding work has been recognized with awards from the American Advertising Federation, Communication Arts, Print Magazine and the AIGA, among others. The company has long been known for its approach to emotional branding; using humor, wit and emotion to forge connections between the brand and the audience. Bernard has been actively involved with the AIGA as past President of both Pittsburgh and Honolulu chapters. He has taught communication design as an adjunct professor at Carnegie Mellon, and as a visiting professor at the St. Gallen School of Design in Switzerland. In 2009, much to his disbelief, he was named “Advertising Man of Year” by the Hawaii Advertising Federation, and became a father. He spends most mornings thinking about lunch.

SPECIAL BONUS MINI-SESSION: What are the best tools for non-designers? We’ll go through the best free tools available for your to make your brand look amazing all day long!

Speaker:
Tiffany Quezada
Co-Founder and Design Lead at Hobnob

About Tiffany

Tiffany is Co-founder and Design Lead of Hobnob, a Honolulu-based startup focused on helping people reimagine the way they get together through beautiful mobile invitations. Tiffany was in the inaugural cohort of the Blue Startups Accelerator for her previous startup giftminded.com and has a background in event management and non-profit marketing.

Workshop 2: Social Media Demystified: Growing Your Social Media Presence Purposefully

12:45 – 2:15

Come explore the exciting world of social media and learn how to best leverage these exciting channels for your organization.

Workshop participants will leave knowing which social media channels are appropriate for their non-profit, how often they should post, what are useful tools to help them and what’s a good process to stay consistent and derive value from their social efforts.

This will be a workshop in the truest sense of the word. The end of the session will be a hands-on implementation session with experts and gurus there to sit with you and go through your social media profiles.

Speaker:
Wilbur Wong
Director of Digital Communications, Becker Communications, Inc.

About Wilbur

Born at a time when you turned a knob to change television channels, Wil developed a passion for technology and all things digital at an early age. His expertise has grown in tandem with the ever-changing Internet, and he now oversees strategic development and execution of digital programs and campaigns for Becker Communications, Inc. (BCI) clients, ensuring they are well-aligned with traditional PR and marketing efforts and objectives.

Prior to joining BCI, Wil was part of the Hawaiian Airlines sales and marketing team where he managed both promotional and transactional email campaigns and assisted with the airline’s growing social media efforts. He currently serves on the boards of Social Media Club Hawaii and the American Marketing Association Hawaii chapter.

Workshop 3: How to get Your non-profit on TV, print or radio

2:30 – 4:00

This All Star panel includes:

Billy V
Reporter, Hawaii News Now

George Lee
Editor, Star Advertiser

Kam Napier
Editor, Pacific Business News

Steve Petranik
Editor, Hawaii Business Magazine

Yunji de Nies
Anchor, KITV4

Donna Blanchard (moderator)
Executive Director, Kumu Kahua Theatre

Do not miss this opportunity to learn directly from the media decision makers about how to get your story, event, mission covered by a mass media outlet. This panel is moderated by Donna Blanchard who is the Executive Director of Kumu Kahua Theatre and will keep all questions and discussions focused on non profit marketing. This unique opportunity will be a panel of media representatives where non-profit participants will get a unique opportunity to ask a group of media representatives all the questions they would want to know about how to get coverage, what’s considered a “newsworthy” story, what’s unique, and how to present to their organization to the media. Meet the decision makers in person and learn straight from the source.

Register Today! Limited Seating Available.